Neville Koopowitz

CEO, Vitality UK

Neville Koopowitz

CEO, Vitality UK

Biography

Neville Koopowitz currently serves as Chief Executive Officer of VitalityHealth, a UK private medical insurer that helps people to understand and improve their health. Vitality is the pioneer of a new approach to insurance called “shared-value insurance”, which relies on making members healthier and using the resultant insurance savings to fund incentives that motivate healthier lifestyle choices on a sustainable basis. By making people healthier, the model is one that is good for all stakeholders – members, employers, and society at large.

Prior to joining VitalityHealth, Neville played a fundamental role in the establishment of the Discovery Group, a multinational financial services organisation with operations in 19 countries, and which today covers nearly 18  million members worldwide. As one of its original founding employees, Neville occupied numerous Executive positions at Discovery, including the roles of Chief Marketing Officer, Head of Sales and Distribution, Managing Director of Vitality Wellness, and Chief Executive Officer of Discovery Health. Neville remains an Executive Director of Discovery.

In addition, Neville is a Board member of the Health Committee of the Association of British Insurers.

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