Seguros Bolivar’s mission is to improve the wellbeing and health of Colombians. The insurance company has a record of more than 80 years offering a broad portfolio of services to protect families and businesses.
The Boliver Conmigo app will be available free of charge to the general public in Colombia. The app’s wellness functionalities, which were designed by dacadoo, include digital health coaching, gamification elements to build engagement, and social media integration.
It will focus on dacadoo’s award-winning Health Score, which provides users with real-time updates on the impact of their lifestyle choices on their overall health, quantifying holistic health in a single number from 0 (poor) to 1,000 (excellent). The Health Score generates instant information and education that users can apply to evaluate their lifestyles and choose healthier habits.
Peter Ohnemus, president and CEO of dacadoo, said, “We are very pleased to launch this new tool for users across Colombia. Seguros Bolivar is a leader in the ‘Insurance as a Service’ business paradigm. The functionality of the app will put a powerful tool in the hands of individuals who want to take control of their personal health. We are delighted that this alliance between Seguros Bolivar and dacadoo will bring a new level of democratisation of wellness in Colombia.”
Álvaro Carrillo, president of Seguros Bolívar, added, “Our bet is to break the business paradigm: we insurers are not only there for people’s bad moments but also to accompany them in unexpected situations. With our Bolivar Conmigo app, we want to be present in their daily lives, offering them new options for their comprehensive wellbeing.”
Last month, dacadoo licensed its Risk Engine solution to Japan-based Daido Life, for the development of the new product, KENCO+.
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