Dr Rubin is an Economist from Loughborough University, School of Business and Economics. Tzameret is working on several ESRC multi-million pound FinTech research projects, funded by the UK Government’s Next Generation Services (NGS). She previously worked at the prestigious Australian Government-funded Research Institute, NICTA. Her area of expertise is the economic impact of innovation and digital transformation, in particular, Knowledge Space, business incubators and accelerators, and technological ecosystems to foster economic growth. Before her PhD, Tzameret worked for nearly a decade in the Israeli hi-tech sector.