Alia joined HSBC in 2013, as part of the Global Banking and Markets KYC operations team. She became Head of KYC Operations for EMEA, as the organisation transitioned to new Global Standards for CDD. She then moved into a European leadership role supporting the business roll-out of the global Financial Crime Risk Management Programme. From there she moved into Compliance working across strategy, engagement and governance in the Europe Financial Crime function. In July 2021 she transferred back into the business as part of the Wholesale Client Services function as Wholesale Head of CDD.