Pedro is the Founder and Managing Director of Data Minds Consulting Ltd. A specialised advisory firm that supports leading organisations to realise maximum value from data and AI at scale. Data Minds provides consulting and advisory services covering data strategy, AI and advanced analytics, data monetisation and digital transformation across multiple sectors. Pedro has more than 20 years’ experience in data and analytics, creating commercial opportunities, driving innovation and helping organisations become more customer centric. He has set up multiple award-winning data functions and done work pioneering AI and advanced analytics across market-leading brands including British Gas, News UK, Warner Media, Channel 4 and Vodafone.
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