Applied Systems, a cloud-based software developer for insurance firms, has acquired insurance customer relationship management (CRM) system TechCanary.
Through this deal, Applied Systems will expand its sales and marketing solutions and extend its efforts in automating both front and back office workflows within a brokerage, insurer and MGA.
TechCanary’s insurance CRM solution will integrate with Applied Epic, a broker management system that enables insurance teams to access the Salesforce.com platform to manage their sales and marketing activities. The salesforce/com solution also gives users open access to thousands of applications in the Salesforce AppExchange.
Applied Systems is a cloud-based software developer which gives insurance firms lifecycle automation tools and data exchange systems between brokerages, insurers and their clients. The company helps insurers to access a complete overview of their business, improve employee retention and boost customer experiences.
Applied Systems CEO Reid French said, “In the digital age of insurance, brokers, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers.
“This transaction brings together the leading provider of broker management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”
Last year, Applied Systems received a minority investment from CapitalG, an investment division of Google. The deal provided the insurer with access to Google’s expertise in AI, machine learning and digital marketing, as well as funds to support global expansion of its platform.
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