Life.io, which designs customer engagement technology for insurers, has helped a “well-established” carrier improve lead generation by 27-times, it claims.
The unnamed carrier was in the market for a tool to improve customer relationships, raise brand awareness, bolster its net promotor score (NPS) and identify more clients with unmet needs.
Life.io was tasked with building a cost-effective method of delivering meaningful touchpoints with policyowners.
To do this, Life.io leveraged its customer engagement platform Engage. Its marketing automation engine enabled the carrier to validate existing customer email addresses and gather additional emails, removing thousands of dead emails.
Ongoing outreach to policyowners, combined with rich content, enabled the firm to increase its user base. Furthermore, users were engaged with classes, quizzes and surveys, unlocking risk first party data for the firm.
The unnamed carrier can now leverage Engage to build meaningful, ongoing interactions with current policyholders and significantly boost brand loyalty and recognition.
Life.io claims it has helped the firm improve lead generation by 27-times, increase NPS by 71% and more.
Click here to view the full case study.
Life.io founder and CEO Jon Cooper recently spoke with FinTech Global. He said that it is tough to show consumers the benefits of having life insurance, but insurers need to change their engagement strategies to encourage adoption.
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