David Priestley

Chief Digital Officer, Vitality

David Priestley

Chief Digital Officer, Vitality

Biography

Dave has worked within health & Life insurance for the last 25 years, where he has held a number of executive management positions with CIGNA Healthcare, PruHealth and now Vitality. Dave was a member of the executive management team which launched PruHealth in 2004 and PruProtect in 2007. Over the last 15 years, Dave has played a key role in shaping and executing the strategy taking the business from start-up to becoming a leading Health and Life Insurer under the Vitality brand.

Dave began his career as a pricing underwriter at AVIVA before moving into sales and distribution. As UK Sales Director at CIGNA healthcare he helped to grow the client portfolio to in excess of £100M API and broaden the distribution strategy into new channels and markets such as sickness absence management and dental insurance.

Dave joined PruHealth to help launch the business and establish the distribution strategy and operations. After driving rapid new business growth, he led the consolidation of the Vitality and Standard Life distribution organisations following the acquisition of Standard Life Healthcare. After taking on responsibility for digital acquisition and customer retention Dave is now Vitality UK’s Chief Digital Officer with responsibility for digital strategy and product management as well as the wider change portfolio and has been the executive lead for Vitality’s digital transformation agenda.

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