Chinese mobile payments service Alipay is partnering with UK consumer insights and marketing platform Zapper.
The move comes as part of the Ant Financial-owned app’s ongoing push into the European market through partnerships with retailers and local payments services, such as Ingenico in France.
As with its other partnerships across the region the deal is aimed at allowing Chinese tourists to pay using Alipay rather than encouraging locals to adopt the service.
Alipay’s head of EMEA Rita Liu said, “With Zapper as a partner, Alipay can further enhance our user experience as they can conveniently shop outside of China and pay with Alipay.â€
Zapper’s technology will also give the 1,000 merchants that can now accept Alipay the added advantage of being able to better understand and connect with the 250,000 Chinese tourists that visit the UK annually.
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