Belgium-based digital loyalty card provider Joyn has reportedly raised €2m in its latest funding round.
Commitments to the investment came from existing investors ING, KBC and Mediahuis, according to an article by FinSMEs.
Joyn is a retail loyalty programme, which aims to connect consumers, merchants and authorities within their communities.
When a retailer joins the Joyn programme they are sent an installation package which included an iPad and promotional materials, helping the card users an easy way to locate the shop and the retailer access to their merchant portal. The portal gives the client access to statistics on all activites in the business, such as customer visits and rewards they received.
The capital will be used to expand operations, double its user base and more than triple its current partners, according to the article. Funds will also be used to develop the product and expand globally.
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