NS8, an eCommerce fraud prevention solutions company, has raised $7.5m in seed round funding round.
The round of funding was led by Arbor Ventures and featured participation from existing investors TDF Ventures and Hanna Ventures. Following the latest round firm’s total funding amount has reached over $8.75m.
According to the company, the new capital will help fuel its strategic expansion of sales and support in North America, Western Europe, and India.
Based in Arlington, Virginia, NS8 is an eCommerce company that provides abuse, fraud, and user experience protection tools. It uses behavioral analytics, real-time user scoring, and global monitoring to optimize and protect against threats, claiming to give eCommerce merchants better and deeper insight into their real customers.
Its flagship product, dubbed NS8 Complete Storefront Protection, claims to safeguard site owners from advertising fraud, order fraud, and performance or reputational issues. It works by scoring site traffic and users to assess their potential risks for fraud, and it gives storeowners the tools to protect both their website and their business from a variety of different online threats.
Melissa Guzy, co-founder and managing partner at Arbor Ventures, said: “NS8 gives small and medium merchants complete online storefront protection with simple integration in just a few minutes.
“With their unique approach of DNS-based technology to prevent order fraud and monitor a store’s technical performance, as well as reputation alerting solutions, NS8 are empowering the millions of small and mid-sized e-commerce merchants with solutions that have only been accessible for larger ones until today.”
Last month, Debt collection platform TrueAccord netted $22m in its Series B funding round, which was led by Arbor Ventures. Other backers in the round included Nyca Investment Partnership, Assurant Growth Investing, Caffeinated Capital Fund, Felicis Venture, TenOneTen and Crystal Towers.
In October, Arbor also re-upped in Abra’s $16m Series B funding round. Abra is a smartphone-based digital token wallet which allows users to buy, sell, store and send bitcoin of fiat currencies.
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