Mobile Marketing Automation solutions FollowAnalytics has raised an $11m Series B round.
Contributions to the investment came from Orange Digital Ventures, Aspect Ventures, Zetta Venture Partners, Sapphire Ventures, Cathay Innovation, La Maison and Salesforce Ventures.
France-headquartered FollowAnalytics provides mobile marketing automation solutions to help businesses increase engagement and retention rates for their mobile apps. The analytics platform enables clients to activate data to improve customer engagement, with real-time reporting.
Some of FollowAnalytics clients include BNP Paribas, Wells Fargo, AXA, Pumpkin and LeasePlan, among others.
This line of equity will enable FollowAnalytics to finance the launch of its new product, set to be released by the end of the year. Capital will also be used to create 20 new jobs at its office, and to expand geographically to the east coast of the US, UK, Spain, Italy and Belgium.
Orange Applications programme director Yvan Delègue said, “After assessing the best mobile analytics and mobile marketing solutions, we chose FollowAnalytics because its platform stands out from the competition with extremely relevant usage analysis and segmented push notification message features, in addition to meshing perfectly with our CRM tools.”
The company has raised a total of $27m since it was founded in 2013. Last year the company picked up just over $13m in its Series A funding round, which saw 12 contributors.
Earlier in the year, Aspect Ventures took part in the $12m funding round in to credit card provider Deserve. The company provides a solution for Generation Z to get acess to credit products without a credit score.
Aspect also recently took part in the $18m Series B round of mobile banking solution Chime, and the $5.3m round into invoicing solution YayPAY.
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