Casoro Capital, a private equity and single-family office focused on real estate, has hired FinTech veteran?Joy Schoffler.
The FinTech and financial services communications veteran joins as Casoro chief strategy officer and will be tasked with managing investor relations and the development of innovative new financial products. Schoffler currently sits on several advisory boards including SXSW Accelerator, AARP FinTech Accelerator and FinTech Professionals Association. She additionally serves as an advisor to Yodlee fintech incubator.
In addition to being a long-time investor, Schoffler previously served as director of acquisitions for The PPA Group, Casoro parent company, where she helped acquire more than $250m in real estate.
Past board positions include Crowdfund Intermediary Regulatory Advocates (CFIRA) and Crowdfunding Professional Association?(CFPA) which worked with the SEC and FINRA on JOBS Act implementation, enabling online investing.
Prior to joining Casoro, Schoffler founded Leverage PR, a public relations firm serving the financial services, technology, real estate, and professional services sectors.
Leverage PR was recently acquired by Caliber Corporate Advisers, a strategic marketing and communications firm with similar focus. The company serves a range of industries including financial services, technology, FinTech, LegalTech, MarTech and professional services.
?We are really excited to have Joy back on our team,Monte Lee-Wen, president and CEO of The PPA Group, said. ?Having built one of the leading PR agencies for the fintech industry, Joy has proven herself to be an incredible entrepreneur and go getter. We are thrilled to be able to utilize her many talents to help us fulfill our corporate vision for Casoro Capital.p>
Casoro Capital is a private equity and single-family office focused on creating real estate partnership opportunities that are suitable, attractive, and efficient for high net worth individuals, family offices, and institutions.
A number of private equity firms have made the move into FinTech in recent months. In September, UK-headquartered business process management platform Bizagi picked up a $48m minority investment from private equity firm Invus. In the same month, The Carlyle Group agreed to buy Prima Solutions, a company which designs, develops and markets software for insurance providers.
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