Personal finance platform for children Dojo Technology Corp has netted an undisclosed seed investment from Vested Ventures.
Canada-based Dojo is a mobile platform that helps children with their personal finance, through reward-based gamification. The app nudges users towards positive financial habits and allows both parents and users to view their progress and targets.
Dojo works by a user connecting a youth account and debit card to the platform and offers money management tools blended with blockchain technology and behavioural science to improve financial awareness.
This funding round will help the company to boost its brand across the US and Canada, and make moves for new prospects and revenue opportunities. Vested will also support the marketing, media relations, content development, corporate messaging and executive positioning efforts, according to the company.
Vested Ventures CEO Eric Hazard said, “Vested Ventures seeks to create strategic, long-term partnerships with companies that create a positive impact, whether that be by promoting financial literacy, helping bring underbanked people into the financial system, or promoting transparency in financial services.
“Dojo’s mission fits squarely into these objectives and we’re excited to help them refine their communications strategy to quickly enter new markets through our unique combination of capital, network, and exposure.”
Other FinTech companies in Vested’s portfolio include AI solution for financial institutions that helps them understand their customers, and Spare which rounds up dining bills and donates the money to charity.
Last year, fellow child-focused personal finance platform Current closed a $5m Series A funding round led by QED Investors. The company, which enables kids to receive allowances through a spending account and debit card, helps to improve the financial education of children.
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