INSIGHT2PROFIT, a data technology platform to drive growth, has received a strategic investment from DFW Capital Partners.
Founded in 2006, the company is a technology-enabled platform that helps businesses make sustainable revenue and EBITDA growth, through the implementation and integration of pricing and profit strategies. The US-based company supports private equity firms, C-suite, pricing and product managers, and sales leaders.
Private equity firms can implement the technology to increase the due diligence of portfolio companies and help boost their EBITDA’s.
INSIGHT2PROFIT hopes to use the funding to invest in its human capital resources and technology, to create more opportunities.
DFW Capital Partners partner Douglas Gilbert said, “Our experience in building organizations, understanding market dynamics and leveraging our wide network of relationships will help to build off their success and accelerate growth.”
The firm looks to invest in businesses that have an EBITDA between $3m and $10m, as well as a revenue from $20m to $100m.
Last year, there was nearly double the amount of capital deployed to the data and analytics sector than in 2016, according to data by FinTech Global. There was a total of $2.1bn invested across 108 deals last year, compared to the previous year which saw just $1.2bn invested through 129 transactions.
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