Platinum Equity acquires PLI Card for an undisclosed amount

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fintech insurtech wealthtech regtech ai cybertech esg news

Global private equity firm Platinum Equity has acquired PLI Card Marketing Solutions from affiliates of the company’s founders.

Las Vegas-headquartered PLI is a gift, loyalty and membership card marketing solutions provider. The company offers card production, personalisation, fulfilment, direct mail, advertising, marketing and print services. Last year, it produced 1.6bn cards across all segments.

Through PLI, businesses can access pre-paid gift card designs, special advertising cards, discount cards and loyalty cards, among others.

Platinum Equity partner Jacob Kotzubei said, “With the support of our financial, operational and M&A resources, PLI can now reach for the next level. We see tremendous opportunities for additional growth, in both core and adjacent markets, and will help the company invest in new technologies and deploy operational best practices throughout the organization.”

Earlier in the year, Platinum Equity acquired Highway Toll Administration for an undisclosed amount. The company is an automated toll payment company that supports fleet operators and rental car companies with electronic toll collection and violation management solutions.

Fellow gift card company Nift recently closed its own funding, bagging $16m in its Series A round from Spark Capital, Foundry Group and Accomplice. US-based Nift offers gift cards for over 2,000 merchants, helping them to provide customers with deals, and rewards.

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