Bluedot Innovation secures $5.5m Series A round

Bluedot Innovation, a personalised customer experience solution developer, has secured $5.5m in its Series A funding round.

Urban toll road manager and developer Transurban led the investment with a $4m contribution. Other commitments to the series came from backers including former Mercury Payments co-founder Jeff Katz, and PayPal founding CFO David Jacques. This capital injection brings Bluedot total funding efforts to $13m.

San Francisco-based Bluedot helps businesses make personalised connections with customers based on their location and history. Clients can interact with customers anywhere in their sale journey, boosting revenue and building real-time data. Its services are used in retail, events, hospitality and ad networks.

Through its technology, businesses can automate ordering and pickup, accept pre-orders, process payments from any location, offer location-based loyalty points, drive in-stroe traffic through localised ads, and gain insights on customer behaviours.

Last year, Bluedot and Transurban partnered to build LinktGO, a mobile tolling app which uses smartphone GPS and other sensors to identify when drivers enter and lead toll roads.

Bluedot hopes to use this funding to double the size of its San Francisco and Melbourne teams. Proceeds will also be used to aid the acquisition of enterprise customers and grow its strategic partnerships with Transurban and Salesforce.

The company will also further its investments into R&D projects to expand its platform.

Bluedot co-founder Emil Davityan said, “We have, and will continue to deliver, unprecedented IP and technology that enables enterprises to interact with their customers in meaningful and personalized ways at scale. The solutions we can power were not possible before. We’re enabling enterprises to put customer experience at the center of their business, and to seamlessly transition between physical and digital.”

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