Financial assistant app Plum has raised up to £579,945 in its crowdfunding campaign, so far.
A goal for the sale, which is being held on the Seedrs platform, is set at £850,000, but it is unclear if this is a hardcap. The capital is being raised at a pre-money valuation of £8m, and will see Plum offer 9.59 per cent of its equity.
There have been around 284 investors to back the campaign at the time of writing.
The London-based company is a personal finance assistant app that uses AI technology to aid consumers with managing money. A user connects their bank account to the app and in turn get advice on saving, investing and bill comparison.
Its chatbot service, which is supported through Facebook Messenger, analyses daily spending and bills to calculate ways to save money, and will automatically transfer a small amount of money into its Plum savings account.
For investing, the app has a number of themed-based funds to capitalise on tech, ethical companies, and emerging markets, or risk-based funds for long-term strategies. Options for P2P lending are also available.
Last year, the company raised £923,000 in another crowdfunding campaign, beating its initial target of £700,000. The previous sale deployed 20 per cent of it equity share.
Prior to this, the company received $500,000 in a seed round led by 500 Startups’ microfund.
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