TradeGecko, an inventory and order management platform for SMBs, has bagged $10m in its Series B.
TNB Aura Fund 1 and Aura Venture Fund led the investment, with participation also coming from Perle Ventures, and 33 Capital. This line of equity brings the company’s total funding to $20m.
Founded in 2012, TradeGecko is a cloud-based inventory management SaaS provider helping to automate and reduce workflow inefficiencies. This is achieved by integrating front end e-commerce and POS software with back-end accounting and shipping software.
SMBs can use the solution to manage inventory, process orders, organise business contacts, create custom reports, gain deep business insights, and improve customer engagement. TradeGecko also offers integrated payment services to help business receive payments faster and build invoices.
The company’s global headquarters is based in Singapore, and its North American HQ is in Toronto, Canada.
The funding will be used to increase TradeGecko’s product suite, develop a seamless commerce platform and expand its global operations.
TradeGecko CEO Cameron Priest said, “We see a massive opportunity to provide the back-end systems of SMB commerce on a global scale.
“With the rapid growth of SMBs around the world, partnering with Aura enables us to leverage their market knowledge and extensive network. With the latest funding, we will continue to invest in solving our customers’ most challenging operational challenges.”
TNB Aura Fund is a co-investment vehicle created by Singapore-based TNB Ventures and Australia-based Aura Group.
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