RevUp secures $7.5m in its Series A round led by Spero

October 15, 2018

RevUp Software, a data and analytics platform for the fundraising market, has secured $7.5m in a Series A round.

The lead investor to the round was Spero Ventures, with contributions also coming from previous backers Salesforce Ventures, Reid Hoffman, Steve Luczo, Drew Perkins, Sean Parker, Harris Barton, Evan Goldberg, and others.

A series of investors making their first investment to RevUp included, Alumni Ventures Group (AVG), Royal Street Ventures, Todd Park, as well as other unnamed strategic and distribution partners.

Silicon Valley-based RevUp builds software to help non-profits, academic organisations and political organisations to utilise data analytics and social media to support their fundraising.

Founded in 2013, the company can help firms to rank and protect contacts, analyse prospect history and profile, track inbound gifts and donations, and monitor fundraiser activity.

Academic organisations can use RevUp to identify and reach out to prospects which have previously donated outside of the institution, and to empower fundraisers and alumni volunteers to reach out to their own personal networks. The technology can integrate with advancement systems of record, community portals, reporting platforms, and CRM solutions.

Non-profits are able to create new fundraising tools, as well as manage and track volunteer workforce activity.

This equity round will be used ‘aggressively expand’ the company’s position in the market and further help non-profits and academic institutions bridge data analytics and fundraising efforts.

In line with the company’s growth plans, it will look to complete a number of product advancements, and add to its team with tech, marketing and operations staff.

Spero Ventures partner Rob Veres said, “The next few years will see exciting opportunities in data analytics critical to the success and growth of many of our most vital organizations and institutions. RevUp is at the forefront of this advancement, and Spero Ventures is excited to support RevUp through an accelerated growth period.”