Partnerize bags $9m round, valuing company at $127m

Partnerize, a SaaS-based solution which supports partner marketing software, has bagged $9m in funding, valuing the company at $127m.

The round was led by global technology advisory and investment firm GP Bullhound.

Founded in 2010, Partnerize aims to help brands form business partnerships in order to drive their growth. Its Partnerize Partner Management Platform is an end-to-end solution which uses AI technology to form, manage, analyse and predict future outcomes of partner marketing programs.

Its services are used for personal finance partner marketing, retail partner marketing, subscription services marketing and travel marketing. Financial institutions can utilise the platform to streamline partner integrations and management, real-time insights, payments, and predictive analytics.

Partnerize also provides anti-fraud technology which operates across three-layers of detection and prevention. Its platform offers fraud detection reports which monitor time to conversion, publisher conversion rates, placement analysis and click and conversion reports.

The platform implements AI smart alerts which analyses real-time data and compares it with trends that are expected.

The company currently has eight offices globally, and is operating an ecosystem with over 325,000 companies.

This capital injection will be used to increase Partnerize’s sales and marketing efforts and further the growth of its global partner ecosystem, primarily its SaaS partner management services. Remaining capital will be put towards secondary purposes.

Earlier in the year, the company launched a number of product enhancements to its SaaS partner management solution. It also re-branded in order to match its focus on all types of partners including channels, loyalty, influencers and brand-to-brand, among others.

Partnerize co-founder and CEO Mal Cowley said, “GP Bullhound has been a great advocate for us over the years and they share our belief in the potential for partnerships at global scale.

“This additional funding enables us to invest aggressively in our platform, further expanding our technological lead, as we make partnerships a central component of every marketer’s strategy. It also enables us to invest in acquiring more clients, which in turn adds new partner relationships.”

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