TicketGuardian, an InsurTech startup protecting the events industry, has nabbed $8m in its Series A round of funding.
The investment round was led by American Family Ventures and IA Capital Group. This Series A brings the total equity raised by TickectGuardian up to $13m.
With the burst of funding, the company will look to fuel the growth of its technology, products and services which it offers to event organisers, ticketing platforms and the attendees.
TicketGuardian is aiming to improve live event attendee experiences by providing ticket protections. The company enables consumers to insure the purchased tickets, registration or booking of live events such as concerts, festivals, and sports games. If a consumer is unable to go to the event, they are able to make a claim and receive a refund.
Its solution also offers event companies with real-time data and analytics, inventory control tools, strategic marketing, and customer services.
American Family Ventures principle Drew Aldrich said, “We are extremely excited to be partnering with TicketGuardian as it has built the first live events industry-focused InsurTech platform.
“TicketGuardian is fundamentally reshaping the way that live event ecosystems protects their investments. We are excited about its vision, technology and the incredible opportunity. We’re thrilled to join with them to continue to enable their significant growth.”
Earlier in the year, American Family Ventures participated in the $12m Series A round of Hometap. The company offers consumers with access to financing by offering up to 20 per cent of the value of their property.
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