Contentsquare, an automated digital experience insights platform, has netted $60m in its Series C round of funding.
The capital injection was led by Eurazeo, a France-based private equity firm. All of the company’s previous investors also contributed to the Series C round, these include Canaan Partners and Highland Europe.
Following the burst of funding, the company will look to increase its research and development efforts, with a focus on AI and predictive analytics. Additional capital will be funnelled into expansion plans for the Americas, Europe, Asia and Middle-East.
Contentsquare tracks customer behaviour through touch points and mouse movements and transforms this information into actionable insights. Its software helps players in the finance, B2B, retail, and travel industries to boost their digital operations.
Financal services can use the technology to improve the transition from branch to digital, acquire more customers, identify how users interact, and ensure compliance with various regulations, such as PCI DSS.
Eurazeo Growth managing director Yann du Rusquec said, “With a unique role in helping enterprises truly understand their users and create the very best digital experiences, we are confident that Cherki’s transformative vision for predictive experience will bring significant growth to this large market.”
Since the company closed its Series B last year, pulling in $42m, it has seen significant growth, resulting in the launch of CS Live and AI Alerts services which provide customer experience information in real-time.
The CS Live solution helps clients to identify customer metrics on their website, while AI Alerts detects and reacts to any customer engagement.
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