Venture capital-backed investment app tickr has launched a crowdfunding campaign on investment platform Seedrs to help it build out its user base.
The company said the new funding would also be used to build new features including a visual newsfeed, giving users an interactive overview of the companies in their portfolio.
Tickr says its user statistics demonstrate the scale of appetite for disruption in the investment market – 40 per cent of its users are women, while 90 per cent are between the ages of 25 and 39, and 65 per cent are first-time investors.
The company marked its formal launch into the market in December 2018 on iOS, with Android following in February 2019.
Initial funding of almost £1m came from investors including Dutch venture capital firm SLJ Investment Partners in the summer of 2018.
SLJ said at the time that “the technology has the power to be an insightful force for good within the financial services industry, and appeal to a whole new generation of investors”.
The tickr team has expanded to 11 full-time members, with offices in London and Liverpool.
Company co-founder McGillycuddy said, “Millennials are twice as likely to invest in a portfolio that reflects their values and beliefs, but it’s still the wide held view that investing into companies doing good and promoting change in the world is difficult or even impossible.
“tickr was built to smash this perception by providing a simple and forward-thinking way to invest in truly transformative companies combating social and environmental injustices, while potentially earning strong returns on their cash.
“We’ve been amazed with the uptake so far and we’re confident this crowdfunding campaign will take us one step further in realising our ambitions.”
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