The Chinese company Future FinTech Group is introducing QRO codes to its juice subsidiary to prevent counterfeit.
Future FinTech is known for engaging in the research and development of digital asset systems based on blockchain technology and as an incubator for application projects using blockchain technology.
However, it also runs Hedetang, which produces fruit and vegetable meal replacement powder and healthy enzyme drinks made from high-quality seasonal fruits.
Future FinTech has now announced that it is introducing QRO anti-counterfeit codes to each of these products. This would enable the company to record every transaction on a blockchain ledger. The idea is that this would make the process traceable and less exposed to counterfeit.
Commenting on the initiative, Yongke Xue, the CEO and chairman of Future FinTech, said, “After years of development, Hedetang brand has been recognized as one of China’s Top 10 Assured Food Brands at 2018 China Food Industry Development Forum and deeply trusted by consumers. We believe that the adoption of QRO anti-counterfeit code on our Hedetang brand product can strengthen this trust and will attract more customers. We are committed to providing our customers with products that are healthy, delicious and safe in the future.”
Using blockchain to boost security is nothing new. For instance, BIG Blockchain Intelligence Group is a leading developer and provider of blockchain and cryptocurrency search, risk-scoring and data analytics solutions and investigation services.
The company recently entered into a value-added reseller partnership with SPIRIT Blockchain Capital, a company bridging blockchain and digital assets to capital markets. The latter would, as part of the deal, sell BIG Blockchain Intelligence Group’s suite of cryptocurrency compliance services to clients.
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