British H&M customers can now buy new threads and pay later thanks to a new solution provided by Klarna, the Swedish FinTech unicorn.
The payment solution provider’s new service means anyone who is a member of H&M’s loyalty programme can shop all they want, whether in-store or online, and then pay later by using the fashion retailer’s app.
Toni Galli, country manager for H&M UK and Ireland, said, “Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”
H&M and Klarna plan to launch the new payment solution across eight markets this year and in more ones in 2020.
Klarna achieved a $5.5bn valuation in August this year after completing a $460m funding round. With the new valuation, the company became Europe’s most valuable FinTech company.
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