Digital pay-as-you-go insurance provider DeadHappy have raised a £4m Series A round from venture capital firms e.ventures and Octopus Ventures.
The UK-based startup was founded in 2017 and offers flexible life insurance policies that aim to cut the cost and hassle it relates to traditional insurers. The pricing is based on customers individual circumstances and the option to either add or remove coverage continuously.
DeadHappy also offer so-called deathwishes, which is a way customers can decide what would happen in the case of their death. Essentially, these are wills that determine what the money will be used for, weather that is throwing a big bereavement bash, pay for the funerals or taking the bins out to give money to a charity.
Octopus Ventures raised its Zenith III growth-stage investment fund in April. It was worth £83m.
e.ventures raised two early-stage funds worth a combined $400m in July to invest in startups in the US and in Europe.
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