One in four UK shoppers find queuing instore during Black Friday is a more relaxing experience than buying something on their mobile phone, new research from Judopay claims.
The research claims that 20% of Brits feel anxious, stressed or frustrated when buying something through their phone. One of the big reasons for this hesitance is the time it takes to get what they want, with 35% stating this concern.
Other explanations given were having to use a small screen (24%), not trusting mobile apps (17%) and some feel there are just too many clicks in some processes which stresses them out (10%).
High levels of stress could explain the large number of dropouts there are during online transactions. The report claims that one in five customers in the UK have abandoned a purchase on their phone because the process was too slow.
Further disdain for the online shopping experience is shown by the respondents claiming it is more frustrating than public transport (20%), airport security (17%) and meeting the in-laws (17%).
Judopay CEO Jeremy Nicholds said, “Retail therapy is not therapeutic if you’re using your phone. Retailers have managed to make shopping on our phones more stressful than hitting Oxford Street on one of the busiest days of the year. Retailers need to understand that complicated online checkouts will lead to customers abandoning their baskets – which can be fatal for those businesses that are relying on a good Q4 to save their year.”
Judopay’s research was conducted by Censuswide and compiled the responses of 2,011 consumers in the UK.
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