A pop-up salon and an armada of Tuk Tuks are part of the new partnership between buy now, pay later unicorn Klarna and fashion designer Olivia Rubin.
The collaboration will be held during London Fashion week between February 14 and 17.
During the fashion extravaganza, the two partners will launch a pop-up salon in the London area Fitzrovia. Guests of the salon will be treated to complimentary manicures, with the added option of an exclusive nail design created by Olivia Rubin and inspired by Olivia’s pastel palette. Customers will be treated on a first come, first served basis.
Moreover, Klarna x Olivia Rubin Tuk Tuks will roam central London, sustainably chauffeuring London Fashion Week goers between shows and the salon. The people managing to catch a ride will also be given a limited edition Klarna x Olivia Rubin tote bag.
“I am super excited to team up with Klarna for London Fashion Week in February,” said Olivia Rubin. “Having recently launched Klarna on our website it is going to be a great way to commence our partnership and introduce some rainbow happiness into all the attendees this season.”
Laurel Wolfe, VP of marketing at Klarna, added, “We are delighted to welcome Olivia to the Klarna family and collaborate on such an exciting array of activations for London Fashion Week. Like us, Olivia believes everything is better with a splash of colour. Our recent partnership will help customers invest in the cost of a statement purchase over three monthly payments making LFW more accessible for everyone.”
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