Some companies are happy to do just customer surveys to get more feedback. Klarna has taken that idea one step further with its latest initiative.
The Swedish payments and shopping unicorn has dubbed the new initiative as its Consumer Council. The project will see Klarna invite consumers to a meet up and share their thoughts on different themes related to their experiences using Klarna. The meet-ups will take place in all main markets, three times per year.
“At Klarna, we have an amazingly engaged consumer community, which we speak and listen to daily to understand their experiences first-hand,” said Sebastian Siemiatkowski (pictured), co-founder and CEO of Klarna. “We’re interested in the good parts, but more importantly we’re interested in the areas where we clearly have room for improvement. We’re always looking for new ways to support and build Klarna with our community and to solve consumer pain points we may not have thought of ourselves. Gathering direct feedback is extremely important to us and a vital part in meeting consumers’ needs and ultimately, to provide the best end-to-end shopping experience.
“With the launch of the Consumer Council, we are taking our direct consumer dialogues to a new level, enabling them to advise us, and truly placing them at the heart of everything we do. We are extremely proud of the number of consumers that choose Klarna every day and with this initiative we want to make sure that they can be equally proud of using our services.”
The first ‘Consumer Council’ meet-ups will take place in London on March 10.
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