MoneyGram, the cross-border payments and money transfer company, has launched a new referral programme where users can get discounts for referring new customers.
Users who refer new customers can get access perks like earning a discount of up to 50% on their next transaction fee. The programme will be available in every country MoneyGram operates.
“The launch of our customer-centric referral programme supports our company strategy to accelerate digital growth,” said Alex Holmes, chairman and CEO of MoneyGram. “Our customers continue to provide incredibly positive feedback on our leading digital capabilities, and we’re excited to make it easier for them to share their experience with friends and family.”
MoneyGram is bullish about the new programme’s ability to bring in new customers.
“Data across industries show the power of peer recommendations and word-of-mouth referrals to grow a customer base and increase revenue,” said Kamila Chytil, COO and leader of MoneyGram’s digital efforts. “In fact, many leading consumer brands have leveraged referral programmes as their primary mechanism to scale their business. Given our strong customer retention rates and leading app rating, it’s clear customers are excited about our digital properties. With the launch of our referral programme, these customers can now receive rewards as they continue to share these positive experiences with peers.”
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