Insurance marketplace EverQuote acquires Crosspointe

Online insurance marketplace EverQuote has acquired Crosspointe Insurance & Financial Services, a health insurance agency based in Indiana.

Crosspointe is a sales and decision support contact centre that connects consumers with the best healthcare insurance for their needs.

With this addition, EverQuote hopes to enhance its digital distribution capabilities to become a direct-to-consumer agency in the health vertical.

EverQuote CEO Seth Birnbaum said, “Crosspointe’s agency expertise and carrier relationships, combined with EverQuote’s data-driven insurance marketplace platform, consumer volume, and distribution, will position us to deepen our customer engagement, further diversify and grow revenues, and capitalize on the expanding market opportunity in health insurance.”

The EverQuote platform leverages data and technology to match and connect consumers looking to buy insurance.

Crosspointe co-founder Drew Shockley said, “Together we are uniquely positioned to address the growing diversity of products in the individual and family health, Medicare, and ancillary health product categories, with consumers’ desire for thoughtful guidance in unified destination advisory and distribution platforms.”

Last year, EverQuote teamed up with InsurTech100 company Bold Penguin. Through the deal, EverQuote leverages Bold Penguin’s terminal and exchange infrastructure to accelerate its path to market while growing the market opportunity for online commercial insurance shoppers and providers.

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