CellPoint Digital partners with Cebu Pacific

Digital commerce and payment provider CellPoint Digital has inked a partnership with Cebu Pacific, the Filipino airline, to implement its payment solutions across all its digital channels.

“Our customers remain at the heart of our business – as such, we are constantly improving their customer journey with us,” said Candice Iyog, Vice-president for Marketing and Customer Experience at Cebu Pacific. “As we continue transforming processes towards a frictionless experience, implementing effective and secure online payment portals is critical. With this new development, we look forward to providing our passengers an omni-channel experience and the ease of one-click payments, along with localized options in all markets.”

The idea is that CellPoint Digital’s payment orchestration platform Velocity will enable Cebu Pacific to drastically simplify the payment experience of its repeat customers by deploying stored cards in all its digital channels with a single sign-on.

“We are delighted to partner with one of the most successful airlines in Asia Pacific and support their impressive expansion and commitment to the best digital customer experience,” said Kristian Gjerding, CEO of CellPoint Digital. “Our independent payment platform will give Cebu the agility and control they need to optimise further their payment strategy and drastically simplify their customer payment experience.”

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