Data-driven commerce platform Bango has extended its partnership with Microsoft to support Xbox subscriptions and console sales in time for the holiday period.
With the launch of the next generation of consoles, Xbox Series X and Xbox Series S, demand for the Xbox Game Pass Ultimate subscription service and the Xbox All Access programme is expected to surge.
Microsoft is leveraging the Bango Platform to enable telco partners to bundle Xbox Game Pass Ultimate and Xbox All Access in their subscription packages. This is the latest extension of the ongoing partnership between the two companies. Bango also powers carrier billed payments for Xbox gamers and across the Microsoft Store.
Bango CEO Paul Larbey said, “Bango is focused on growing success for partners through data driven commerce. Unique Bango data insights optimize the targeting of product bundles to boost consumer engagement. Bango is excited to expand its partnership with Microsoft, to take Xbox Game Pass and consoles to millions more gamers across the world.”
Xbox Game Pass Ultimate is a video game subscription service, which gives players access to more than 100 titles for a monthly fee.
The Xbox All Access programme is a buy now, pay later option for Xbox consoles. Consumers get the console and 24 months of Xbox Game Pass Ultimate and pay a monthly instalment, rather than an upfront cost.
Companies will be able to use Bango to attract more customers.
Bango is an ecosystem where merchants and payment providers come together. Global merchants like Microsoft, Amazon and Google use the platform to work with payment partners around the world to power e-commerce through data-driven insights.
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