Engagement banking technology developer Backbase has launch its next-generation platform and its enhanced Backbase-as-a-service.
The improved platform and BaaS offering will provide banks with the ability to take control of customer engagement across their entire financial lifecycle in a single location, while adapting to new customer needs.
It now incorporates upgraded features such as a unified security architecture, enhanced banking services and seamless interoperability. This will help to free siloed systems and ensure customers and employees are engaged at all times.
By using the engagement banking platform, banks can personalise customer experiences from onboarding and account opening through to cross-selling and up-selling.
Backbase CEO Jouk Pleiter said, “The banking industry has no choice but to adapt to the one-platform play that BigTech has shown us is disrupting every single industry. Without it, banks as we know it will not survive. They need rapid digital execution power and instant innovation abilities if they are going to thrive in the platform economy, where speed is the new currency.
“For technology to truly drive growth, banks must experiment, learn, deploy and scale faster than ever. This is what we are making possible with the launch of our new Engagement Banking Platform and our enhanced BaaS solution. Customers are used to approaching everything in their lives the way they do with Netflix – through one seamless app.
“To match these expectations, banks need to replace their long-outdated systems and shift to a single platform approach, while innovating at the speed of digital. This is the only way to bring a genuinely customer-centric approach to the banking world and take full control of customers’ entire financial lives. If banks don’t take that control now, someone else will.”
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