Banking platform provider Backbase has inked a deal to incorporate Zafin’s relationship-based product and pricing capabilities into its Engagement Banking platform.
Zafin is the company behind a SaaS cloud-native product and the developer of pricing solutions for banks.
The partnership will enable Backbase clients do leverage Zafin’s solutions to instantaneously deploy products and offers with pricing optimized to each individual customer.
“Backbase’s Engagement Banking platform unburdens financial institutions by packaging all the best fintechs and capabilities in a single platform,” said Jouk Pleiter, CEO at Backbase.
“With it, institutions can access the latest, greatest and most innovative technologies without needing to manage multiple vendors. This new partnership with Zafin offers our clients yet another way to build hyper-personalised experiences for customers while helping to break away from the legacy systems that have historically slowed the pace of innovation, and we’re excited to see our customers benefit.”
Al Karim Somji, founder and CEO of Zafin, added: “We’re thrilled to join forces with Backbase to offer even more financial institutions access to our powerful, enterprise product catalogue and relationship-based pricing capabilities.
“Banks of all sizes are locked in increasingly fierce competition for customers, and the Backbase-Zafin partnership offers institutions a leg up over those mired in outdated technology and processes. Through us, they can deliver deeply personalized experiences to their customers and respond quickly to evolving market needs – a key differentiator in this crowded space.”
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