Automated growth program for financial advisors, Snappy Kraken closed a $6m Series A financing.
The round was led by Fintop Capital, with participation from Flyover Capital and 1248 Holdings, both of which participated previously in a 2019 seed round.
In conjunction with the funding, FINTOP Capital general partner Rick Kushel will become a member of Snappy Kraken’s board of directors, joining Riskalyze CEO Aaron Klein, Mariner Wealth Advisors founder and CEO Marty Bicknell and Flyover Capital managing partner Thad Langford.
The company intends to use the funds to open up new marketing channels, add new features and integrate with other tools advisors already use.
Led by Robert Sofia, Snappy Kraken provides marketing automation and online advertising for financial professionals. Each automated campaign is monitored to ensure it achieves specific and trackable goals that guarantee growth in the business. Customers are assigned a personal Success Specialist who helps them set up, manage and optimise their use of the platform through monthly performance check-ins.
Commenting on the new round, Sofia said, “We raised this capital to serve our advisors better.
“Even though additional funding wasn’t required from a financial perspective, we decided it was essential from an innovation perspective. This means opening up new marketing channels, adding new features, and integrating with other tools advisors rely on.”
Sharing the bullishness about the firm’s growth, Klein added, “This Series A funding is another big vote of confidence for Snappy Kraken and the work they are doing to make digital marketing and client retention effective, efficient, and affordable for financial advisors.”
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