Ikigai closes its crowdfunding campaign 158% higher than goal

Ikigai, which claims to bring self-care to personal finance, has closed its crowdfunding campaign 158% higher than its target.

The company, which raised the funds through CrowdCube, has bagged £1.9m in funding. The sale represents 14.82% of the company’s equity.

With the capital injection, the company will invest into its team and accelerate its product roadmap. The company also hopes to release new features that will help younger users spend, save and invest their personal and financial goals.

Ikigai has raised the money at a pre-money valuation of £10.95m.

The FinTech wants to ensure improved financial wellbeing and help clients become more “money-savvy” through transparent, goals-based and value-driven banking experiences.

ikigai co-founder Maurizio Kaiser said, “The success of the Crowdcube campaign has demonstrated an appetite to align premium financial services with the digital world, especially when it comes to combining everyday banking with Wealth management.

“The one-size-fits-all does not resonate for the growing number of young people who are seeking a financial partner where they feel valued and heard. This demographic is demanding a certain level of experience from its bank; one that educates on the purpose of wealth management in a safe, technologically secure, and practical manner – without compromising on the high tech and high touch personalised service.”

The company previously raised £2.2m in a pre-seed round in 2020.

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