Ex-Mastercard execs-founded WhenThen raises $6m for its payment ops platform

July 26, 2021

WhenThen, a Dublin-based FinTech founded by former Mastercard employees, raised $6m in seed funding co-led by European venture capital firms Cavalry and Stride.VC.

Founded only six months ago by Kirk Donohoe, Eamon Doyle and Dave Brown, WhenThen developed a ‘no-code’ platform that streamlines payment processes. WhenThen allows businesses to create and automate any type and number of payment flows from capture payment on delivery to marketplace payouts – without code. The platform empowers merchants to understand, automate, and optimise their payment flows which can result in higher customer conversion and revenues, and lower overhead and costs. It allows any developer or savvy business user to create payments flows in minutes.

The founding team has many years’ experience in the FinTech industry, having worked on Mastercard solutions such as Mastercard InControl, Simplify and QKr. They also previously founded Solvers, a payment product consultancy agency that partnered with brands such as Airbnb, American Express, British Airways, Mastercard and Bank of Montreal.

Donohoe said, “We see traditional businesses embracing e-comm and e-comm merchants now operating multiple business models such as trade supply, marketplace, subscription, and more. There is no platform that makes it easy for such businesses to create and operate multiple payment flows to support multiple business models in one place – that’s where we step in.”

“After the past six months of building the world’s first, no-code payments ops platform, we’re more confident than ever that, through democratising payments engineering know-how, we can empower any type and any size of merchant with the same payments capabilities of the world’s top sellers,” Donohoe added.

The company supports a wide range of payment providers, including Stripe, Braintree, Adyen, Authorize.net, Checkout.com, etc., and a variety of alternative and locally preferred payment methods, including Klarna Affirm, PayPal, BitPay, and many more. With an infrastructure in place, WhenThen provides merchants with the option of operating PSP-agnostic and allows them to switch providers easily.

Cavalry managing partner Claude Ritter added, “Basic payment orchestration platforms have been around for some time, focusing mostly on maximising payment acceptance by optimising routing. WhenThen provides the first end-to-end payment flow platform to equip businesses with the opportunity to control every stage of the payment flow from payment intent to payout.”