Yieldstreet, an alternative investment platform which seeks to narrow the income and opportunity gap for retail investors initiated a campaign with NBA star Spencer Dinwiddie with the goal of bridging the wealth creation gap.
Dubbed ‘Yieldstreet and Witty: Voyage Into The Alternative Investment Space’, the campaign will bring awareness to the alternative assets market and expand the platform’s mission to make investing more accessible.
The campaign includes a series of engaging and educational materials driving awareness for the next generation of investors, including a webinar, podcast and blog post. As an added bonus, the team is also introducing a giveaway sweepstakes to offer Yieldstreet’s community of investors and Dinwiddie’s fans a chance to gain exclusive access to his latest venture, Calaxy. Using blockchain technology, Calaxy is an open social marketplace offering content creators a platform to build more direct and intimate experiences with their fans, while monetising that interaction.
Fans will get an opportunity to interact via Spencer’s and Yieldstreet’s social media platforms with one entry submitted per person. Three winners will be granted exclusive early access to Calaxy sponsored by Yieldstreet, as well as opportunities to engage with Spencer directly. Early users will have a first look at Calaxy’s unique features, such as ‘Vote on Big Decisions’, and Spencer will poll users. The selected users also have opportunities to direct message Spencer and discuss topics including his basketball career and entrepreneurial endeavours.
Spencer’s engagement with Yieldstreet aims to assist in bridging the gap between individual investors and alternative investments.
Dinwiddie said, “I know what it’s like to want to bridge your passions and desire to make money. Even off the court, I’ve always pursued multiple opportunities I was interested in that had the potential to generate income for me. That’s why I partnered with Yieldstreet – I wanted to give Calaxy users and content creators sharing their passions across multiple topics and industries the opportunity to connect, monetize and smartly invest that money.”
Commenting on the partnership, Yieldstreet CEO Milind Mehere added, “Spencer is blazing new trails, inspiring younger generations to learn about, and possibly empower themselves through, alternative investments. We’re thrilled to partner with Spencer to grow awareness among the next generation of investors about how to potentially build wealth through a myriad of different channels and asset classes beyond traditional stocks and bonds.”
Yieldstreet and Spencer’s engagement comes at the heels of Yieldstreet’s $100m Series C fundraise. Since its inception, Yieldstreet has returned more than $1bn in principal and interest to customers. To date, more than 300,000 investors have joined Yieldstreet’s investment platform.
Copyright © 2021 FinTech Global
