Barbadian financial and insurance business Sagicor has launched a digital engagement platform through a partnership with customer engagement firm Life.io.
Founded in 1840, Sagicor works with asset managers and reinsurers through sound risk management practices to provide financial advice to its clients. The company is based in 19 locations around the Caribbean and the Americas.
According to Life.io, Sagicor selected the company and Life.io Engage, its flagship product, to differentiate their offering to group participants, strengthen customer relationships and bolster market share.
Life.io said Engage’s ‘highly appealing’ user experience repeatedly draws existing and prospective customers back to the platform and encourages them and rewards them for improving their holistic well-being.
Sagicor AVP of employee benefits marketing Megan Irvine said, “Sagicor is committed to helping our customers live healthier lives. Life.io Engage gives us a powerful tool that educates and motivates them to optimize their wealth and improve their financial, physical and emotional well-being. And in building a stronger connection with prospects and customers, we’re able to maintain and improve our market share. We’ve already seen that 90% of our users indicated their time on the platform was positive.”
Life.io COO Mike Logsdon added, “We knew Life.io would be a great fit for Sagicor’s needs. With our ‘user first’ approach to customer engagement, we help Sagicor create ongoing, meaningful interactions that reveal important data about their customers’ interests, needs, and life events. Life.io then converts that data into real-time actionable insights that help Sagicor improve its most important metrics like engagement, product market fit, lead generation and market share.”
