Tifin has raised $47m from a Series C funding round backed by big market players such as J.P Morgan and Morningstar.
The round also saw participation from Broadbridge and Hamilton Lane. Earlier this year, Tifin raised $22m from a Series B funding round. The company had also previously raised $22m in its Series A. Following the recent round, Tifin now has an overall valuation of $447m.
Founded in 2018, Tifin develops FinTech products that seek to bridge the gap between retail investors, financial advisors and asset managers by integrating investment management and technology.
According to Tifin, its mission is to make investing a more meaningful driver of financial well-being by ‘shaping the future of the investor experience’.
The company currently offers a range of solutions. These include Magnifi and Positivly, which offer tailored investment recommendations and analysis, Clout, an AI-powered content and marketing platform that helps advisors with their sales efforts, and Paralel, a service that is aimed at helping asset managers bolster their back-office processes.
According to Tifin, this newly raised capital will help support its continued growth, additional acquisitions, as well as working alongside its strategic partners to help speed up their FinTech innovation initiatives.
Tifin CEO and founder Vinay Nair said, “We are delighted to complete our Series C with strong support from our existing investors and welcome our new strategic investment partner, Hamilton Lane. We value their experience and expertise in the private markets as we explore ways to personalize and democratize access to this asset class to deliver better wealth outcomes for individuals.
“Our growth to date is a sign of the potential the combination of financial expertise, AI and software technology has to address issues individuals face in managing their wealth to achieve financial freedom. We look forward to accelerating further toward our core mission at Tifin and make investing a more meaningful and relevant component of every individual’s financial well-being.”
Hamilton Lane vice chairman and head of strategic initiatives Erik Hirsch added, “We are thrilled to be the newest strategic investor into Tifin, whose platforms are shaping the future of the individual investor experience. We’re committed to enabling access to our asset class for a broader group of investors and believe in the power of data and technology to drive our industry forward – so we welcomed the opportunity to partner with a leader in technologically-driven wealth management solutions.”
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