Illinois-based financial institution Iroquois Federal and banking tech vendor Nymbus have teamed to launch a new banking brand for newly married couples.
Pre-built by Nymbus and launched by Iroquois, Hitched is a banking solution that caters to newlyweds and their financial needs and is currently open for pre-signups.
According to FinTech Futures, Hitched provides users a checking account with a debit card and an optional credit card. The solution offers a shared, personalised financial dashboard to set and track mutual savings goals and allows users to manage everyday spending and contribute to shared financial goals.
Hitched will also offer access to online financial education and best practices for creating a better financial future at every stage of a couple life.
Nymbus noted that Hitched comes with a targeted customer affinity, a unique compelling brand, data-driven business case, marketing strategy, full operational support and playbook for continued growth.
Iroquois Federal president and CEO Walter Hasselbring III said, ?Nymbus has provided us with a business model that literally provides everything needed to get Hitched to market quickly and scale significantly once launched.p>
Nymbus EVP of strategy and marketing Liz High added, ?Niche banking is the most significant innovation opportunity for financial institutions today, and how they can redefine themselves outside of geography.p>
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