Assurity launches critical illness protection

Assurity Life Insurance Company has launched, a complete self-service platform for buying critical illness insurance.

The website, which is available now, simplifies the process of getting coverage for serious diseases by offering a streamlined product with a short application.

Assurity said it was founded on the concept of “people coming together to support each other in moments of need.” is Assurity’s first consumer-direct offering and focuses on coverage for four of the most common serious diseases: heart attack, stroke, cancer and advanced Alzheimer’s Disease. Assurity said It was built for speed and ease of use, with most coverage decisions made after an application of only five health questions. The insurance policy pays a cash benefit for the diagnosis of covered diseases and conditions.

Scott Zagurski, vice president of marketing and digital experience at Assurity, said, “It’s a massive leap forward for insurance buying, and one of the only platforms of its kind in the market right now… By making our coverage easier to buy and understand, we’re bringing vital critical illness protection to a far larger market.” currently offers coverage in eight states: Nebraska, Iowa, Louisiana, Kentucky, Oregon, Maryland, South Carolina and New Jersey. It will launch in more states throughout 2022.

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