Sensa launches ‘pro-active’ insurance in US

Sensa, which calls itself a “pro-active insurance company”, has launched its auto insurance offering in the US.

Powered by parent company MDgo’s technology, Sensa’s smart sensor automatically detects an accident and precisely analyses damages and injuries, ensuring the right assistance is dispatched quickly to the scene.

Sensa highlighted that the launch comes as US car fatalities are on the rise, with the lack of real-time assistance contributing to 44% of avoidable deaths.

The company’s launch which kicks off in Illinois, with Texas, Indiana and Ohio, is scheduled for the coming weeks and has a rapid rollout plan for the rest of the country. Sensa will be introducing additional proactive insurance offerings, with home insurance scheduled to launch later this year.

Sensa said it is shifting the “moment of truth” for insurance companies, from the first notice of loss to the loss event itself.

The Sensa sensor, activated only when the force of impact indicates a collision, guarantees the privacy of all policyholders with no ongoing data collection or monitoring. Combined with frictionless installation in seconds and 24/7 support, the sensor’s adoption rate far surpasses industry averages, standing at over 90%.

Itay Bengad, Sensa CEO and co-founder, said, “The scene of an accident is the only time when the interests of both policyholders and insurance companies are completely aligned. The policyholder wants to resolve the situation with the least amount of hassle, and the insurer wants the situation resolved according to its preferred distributors. With the knowledge and power to make a difference, insurers can provide policyholders with medical and logistical help – and reduce claim severity.”

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