Allure Security closes seed funding for its CyberTech services

Allure Security, an online brand abuse detection and protection solution, has closed its seed funding round on $6.8m.

Gutbrain Ventures served as the lead investor, with commitments also coming from PBJ Capital, Impellent Ventures, Glasswing Ventures, Zetta Venture Partners and Portage Partners.

Proceeds from the round will be used to accelerate its go-to-market activities, hire more staff and further product innovations.

Allure leverages AI-powered engines to detect, disrupt and eliminate brand impersonation scams across the web, mobile appps and social media. Its AI automates the analysis of tens of millions of websites, apps and other online content.

Allure has recently passed several milestones. It has increased the size of its sales and marketing teams and released new offerings for identifying fraudulent mobile apps and social media accounts

Gutbrain founder and managing director Bob Davoli said, “Every second that a counterfeit website, mobile app or social media account lives online, the victim brands and consumers take a hit, losing significant time and money.

“I look forward to working with Josh and the growing team to continue innovating to protect brands and their customers and make digital commerce trustworthy and secure.”

The CyberTech company secured $5.3m in its seed funding back in 2018.

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