Global football icon David Beckham has entered the metaverse after taking the role of a global brand ambassador for the DigitalBits blockchain.
According to DigitalBits, Beckham will help to ‘communicate the transformative power of the DigitalBits blockchain to consumers, brands and other organisations worldwide’.
His ambassadorship will see Beckham embark on a series of projects that will look to demonstrate the power and potential of DigitalBits blockchain technology. DigitalBits said the partnership will also drive innovation and sustainability in the sector and create new ways for Beckham to connect with his fans globally.
David Beckham currently has a huge digital presence and is one of the most influential celebrities worldwide, with over 138m followers worldwide. He is also the most followed and engaged individual on social media in the UK.
DigitalBits said, “Beckham’s passion for connecting with his fans in innovative and exciting ways is a driving force behind this initiative. Blockchain technology enables talent and brands to engage with fans and followers, creating digital assets like NFTs that can best reflect visceral and memorable moments on an entirely new level. As part of his commitment to innovation, Beckham will launch a series of NFTs and other Blockchain-based digital assets, exclusively minted on the eco-friendly DigitalBits blockchain, providing new experiences for fans worldwide.”
Beckham added, “I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future.”
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