Cloaked, a company looking to support data privacy on platforms, has secured $25m in early-stage funding.
The Series A was co-led by Lux Capital and Human Capital. To date, Cloaked has raised a total of $29m in funding. It is also backed by investors such as Peter Thiel, General Catalyst, All Turtles, Index Ventures and the Chainsmokers’ Mantis Fund.
Founded in 2020, Massachusetts-based Cloaked claims it is promising to help users change the way data is provided to online services. Instead of sharing sensitive information like an email, credit card or phone number with websites, Cloaked plans to offer an app and browser extension to let users develop unlimited, unique identities.
According to Cloaked, the funding will be used to its exit its beta stage and to ‘drive growth in a competitive marketplace’.
Cloaked said, “Cloaked creates instant identifiers and smart settings to make it easy for individuals to choose what, when, where and with whom they share information. When browsing online or in-person, Cloaked automatically generates unique email addresses, phone numbers, credit cards, passwords, and other account information.
“With every account sign up, [Cloaked] creates a new, encrypted database for every user where all personal information is stored, giving them the keys and control to manage or delete at any point.”
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