Armadillo secures seed funding to serve homeownership market

Armadillo, a tech-driven home warranty company, has raised $3.5m in a seed funding round led by Distributed Ventures.

Founded in 2021, Armadillo offers affordable, subscription-based protection for home appliances and systems when they break down.

Armadillio said the convergence of the work from home trend and millennial and Generation Z populations, who historically have not been responsible for maintenance whilst renting, are now increasingly participating in the homeownership market, innovative services related to home maintenance, improvement and repair are in high demand.

Matan Slagter, CEO, Armadillo, said, “We believe our customers shouldn’t have to worry when stuff breaks in their homes. Our tech-forward platform provides a home warranty subscription product for a new age of homeowners, making it easy, convenient and fast to repair or replace home appliances and systems in their homes.”

Adam Blumencranz, partner at Distributed Ventures, added, “Although Armadillo is singularly focused on home warranty initially, the ‘health of the home’ as a theme has expansive application across the entire life cycle of home ownership, including inspection, prevention, maintenance and replacement. Armadillo is well positioned to leverage its wedge into the home to capture the broader ‘operating system of the home’ market opportunity.”

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