Surer addresses insurers pain points

Singapore-based InsurTech firm Surer has released an improved version of its platform to enhance its digital ecosystem.

Surer said the new platform tackles the pain points of insurers and insurance intermediaries.

The release of this version comes off the back of a year’s worth of research, survey and user research interviews where Surer also saw over 100% year-on-year increase in the Gross Written Premiums (GWP) transacted via its platform since its launch in September 2020.

In one of such surveys conducted in August 2021, Surer said over 61% of insurance intermediaries surveyed indicated that one of their top three pain points is that of difficulty in getting multiple quotes for clients due to multiple systems by insurers. The other two of their top three pain points were that of ‘too much administrative work’ and ‘difficulty obtaining quotes due to slow or non-replies’.

Insurance intermediaries using this new and improved version of Surer can expect access to key features like their very own ‘Digital Personal Assistant’, ‘Proposal Co-creation’ feature that smoothens their KYC (know-your-customer) process and more products that comes with ‘Instant Quote’ functionalities.

Derren Teo, co-founder of Surer, said, “Since the launch of the first version of Surer in September 2020, we have continued to iterate on our solution. This includes reviewing over 2,000 insurance proposal activity on our platform, surveying over 300 intermediaries and conducting close to 40 hours of user research interviews.

“In doing so, we understand the needs of the industry a lot better and made the decision to commit close to 4,500 hours worth of engineering and product design work to build a new and improved version of Surer. The release of this new version promises to solve even more pain points of insurers and intermediaries in the industry.”

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